About Us

The journey of Ayadi

What is Ayadi?

It is a brand about conscious, sustainable and compassionate living. Ayadi gives Palestinian embroidery a contemporary style to fits the next generation lifestyle. 

What do you mean by ayadi? And how the tagline related 
The name is inspired by the Arabic word Ayadi which means hands in English, and our tagline is when hands talk; through our brand's mission, we talk love, art, passion and devotion to be conscious citizens towards our community and the planet.

What does Ayadi stands for? 

Ayadi celebrates art, unity, compassion and heritage. We strive to change the world, one stitch at a time.

The founders of Ayadi

  • Widad
  • Noura 

How do we work to maintain “zero waste”

Ayadi aims to positively impact the community and planet earth. Ayadi supply chain has evolved over the years as we started with upcycling branded clothes through cross stitching directly on the items, then we started sourcing sustainable eco friendly t-shirts and we use DMC threads. Left over textile usually got recycled or reproducing smaller size pieces

Ayadi products

  • Bag straps
  • Yoga mat slings
  • Pride of Palestine “Yafa”
  • Belts
  • Notebook covers
  • Denim jackets


Ayadi in alignment  with UNSDG goals on 5 goals through working with local artisans and compensate them with fair trade rates  
Goal 1 - no poverty
Goal 3 - good health and well-being 
Goal 4 - quality education 
Goal 8 -decent work and economic growth 
Goal 12 - responsible consumption and production